Yaron Deskalo
Founder & Executive Producer @Sohi Media
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WORK HISTORY
Founder & Executive Producer @Sohi Media
Los Angeles, CA, US
NFL YouTube Series: Game Recognize Game - Three Seasons - 2022-PRESENTCommercial Campaign: Keurig x NFL - Jordan Love - Fall 2024Branded Content: Gatorade x NFL - Fast Twitch Series - Debut August 2024Commercial Campaign: Pinty\'s x NFL - Kirk Cousins - Fall 2024NFL Series: Going Global (featuring Justin Jefferson and Cam Jordan)- Fall 2023Branded Content: Cigna x NFL: Generational Health w/Bijan Robinson - Fall 2023Commercial Campaign: Ontario Legal Gaming x NFL - October 2023Branded Content: Ring x NFL - November 2023Commercial Campaign: Pinty\'s x NFL x Jason Kelce - Fall 2023Prod. Company / Executive Producer / Director - Madden NFL 23 Marketing (Fall 2022 - Spring 2024)Prod. Company / Executive Producer / Director - Therabody Campaign \"How I Theragun\" Jessica LongProd. Company / Executive Producer - Audible Original: My Fight with Michael Bisping (10 Episodes beginning September 2022) Director - A&E Biography WWE Legends: Edge (Airing August 2022) Producer - A&E Biography WWE Legends: Undertaker (Aired July 2022)Senior Producers - Audible Original: Sidney Crosby - The Rookie Year (Aired March 2022)Executive Producer / Director - NFL Explained: Player Healthy & Safety (Aired February 2022)Executive Producer: Peacock Four-Part Docuseries: Meddling (Aired January-February 2022)Prod. Co / Executive Producer / Director: Therabody x James Harden (Aired Fall 2021)Prod. Co / Executive Producer / Director: NFL Media\'s Best Buy Ultimate Super Fan CampExecutive Producer - EA: Derwin James vs. The World (Debuted Sept 2020)Executive Producer - EA: King of the Hill (Debuted Sept 2020)Director - UNINTERRUPTED / Addicted To Winning Documentary (Debuted Oct 2019)Producer - Podcast: Sports WarsProducer / Director - FOX BetDirector / EP - ESPN EXP Apex Legends at the X Games (ESPN2)Executive Producer - Fox Sports / PBC Face to Face (Fox / FS1)Executive Producer - FS1 / College Football Inside Slant (Fall 2018)
EDUCATION
Albany Law School
JD, Law
Union Graduate College
MBA, International/Global Studies
Syracuse University
BS, Broadcast Journalism
ABOUT YARON DESKALO
Creative production partner for large and small scale multinational organizations with experience in building domestic and international network series, directing and producing documentaries & features, and working on short and long-form marketing campaigns.
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