Yarka Svalek
Creative Producer @Westwing
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WORK HISTORY
Creative Producer @Westwing
Munich, DE
Lead large-scale e-commerce based content productions to deliver exciting video content for Westwing’s social media and online channels including writing detailed storyboards, managing on-set productions and supervising post-production including direction on music and graphics • Conduct in-depth research, write pitch materials, and develop and communicate clear creative vision for filming, including visual decks and shooting plans • Produce Westwing Shopping Club promotional content for brands such as Benetton, Samsung, WMF, Westwing Private Label Collection, and more, with a goal to generate member growth, boost social media KPIs and increase GMV
EDUCATION
Fashion Insitute of Technology
Continuing Education, Image Consulting, Fashion Styling
University of Economics, Bratislava, Slovakia
Ing, Economics, B.S. in Economics
University of Hawaii - College of Business Administration
MBA, Business Administration
ABOUT YARKA SVALEK
Creative and commercially driven Marketing Professional with experience working in diverse range of industries across international markets with affinity for fashion, entertainment, beauty & lifestyle, e-commerce. Over the past twenty years, I’ve enjoyed working on both the client and agency sides, and have acquired targeted, well-rounded skills that give me a solid ability to manage marketing projects from conceptualization and development to execution and successful implementation. In the majority of my roles, I was responsible for supervising creative teams including designers, copywriters, and coordinating with agency partners to deliver 360° marketing campaigns, social media communications, and informative customer information. I am adept at brand ideation and supporting execution through data, and skilled in developing performance-driven campaigns across earned and paid media, including PR, Social & Influencer, SEO, SEM, Paid Social, Paid Search, Retargeting, Affiliates, TV, OOH, and more. I find the greatest satisfaction in creating communications and content that inspires, moves, and motivates. I would like my career to keep evolving through roles that require an increasing involvement in content strategy, content production, brand building, and creative direction. The chance to lead the creative process of content productions of any size as well as customer acquisition growth are aspects of what I look for in future positions. Any upcoming opportunity will be diverse by nature, allowing me to work with multidisciplinary teams and be exposed to different cultures. EU and US Passport Holder (Willing to Relocate). Areas of Expertise- Digital Marketing - Integrated Communications Strategies - Multi-Channel Campaigns - Brand Building - Content Strategy & Production - Copywriting & Storytelling - Article Curation & Blogging - Client Relationship Management - Product Marketing - Account Management - Social Media Marketing | SEO | SEM | PPC - PR & Communications - Event Management - Image Consulting / Personal Styling - Photo Shoots | Photographer & Model Coordination
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