Yao Zhao
Engineering Manager - Instagram Growth Marketing Experience
- Role
- Engineering Manager - Growth Marketing Experiences and Platform at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yao Zhao
Experienced engineering manager skilled in leading cross-functional product/platformteams. Adept at XFN management, ensuring timely collaboration forseamless project execution. Strategic thinker, proficient in precise productroadmapping and resource allocation. Committed to delivering exceptionalresults through innovative leadership.
Experience
Engineering Manager - Growth Marketing Experiences and Platform
Jan 2021 — Present
Led a team of 7 engineers and 7 XFN specialist across product, data andresearch to develop growth experiences and marketing campaign platform.• Shaped 0->1 product strategy with the PM under a two-in-a-box model. Achieved breakthrough in driving new product metrics within 6 months.• Build a 0->1 engineering team. Recruited 6 engineerswithin 4 months. Developed 4 senior engineers and mentored 1 on themanagement track.• Structured three product domains and collaborated with 6 PMs and 15+marketing specialists on the product development strategies, resourcingand prioritization.‣ Delivered 3 noval product experience to support flagship marketing/growth campaign.‣ Grew internal user base of in-app promotion platform by 35%(from310 to 425+)‣ Bootstrapped work teams to explore emerging growth opportunitiessuch as email promotion campaigns and friending features.• Led a horizontal Immersive Redesign H2’2022 Sprint. Established amigration Federation spanning 20+ product teams.
Education
University of Notre Dame
Master's degree, Chemical and Biomolecular Engineering
2007 — 2011
University of Notre Dame
Doctor of Philosophy (PhD), Chemical and Biomolecular Engineering
2007 — 2013
Skills
- Posix
- Shell Scripting
- Python
- C
- Java
- Matlab
- Mathematical Modeling
- C++
- Mysql
- Oop
- Multithreading
- Mpi
- Numerical Analysis
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