Yao Li
Display Marketing Lead @Nortonlifelock
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WORK HISTORY
Display Marketing Lead @Nortonlifelock
Berlin, DE
Lead display channel for both Norton and Lifelock brand in North America market. Responsible for yearly budget of double-digit millions. Work closely with media agency for campaign planning and execution.2. Focus on programmatic display with the common DSP partners including Verizon, MediaMath and DV360 in the US market. Identify new opportunities to test, improve and scale.
EDUCATION
Harvard Business School Online
Certificate in Business Analytics
Vrije Universiteit Brussel
Master Program of Communication Studies : New media and Society in Europe
SKILLS
ABOUT YAO LI
Experienced advertiser across multiple online marketing channels: search, social, display, native and mobile. Passionate about Performance Marketing, optimization, and power of data.
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