Yan Zhao
Product Designer II at DICK\'S Sporting Goods
- Role
- Product Designer Ii at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Yan Zhao
I’m a Product Designer who thrives on transforming complexity into clarity. Passionate about solving real user problems, I craft thoughtful, human-centered experiences that are both intuitive and engaging.With hands-on experience across the entire product design lifecycle, I bring depth and versatility in: • User Research & Competitive Analysis • Card Sorting & Information Architecture • Wireframing, Prototyping & UI Design • Usability Testing & Iterative RefinementMy background spans both enterprise systems and eCommerce platforms, where I merge strategic thinking with creative problem-solving to deliver solutions that are not just functional—but truly enjoyable to use.I’m a collaborative partner who communicates effectively with cross-functional teams, aligns closely with business goals, and consistently delivers on time. Whether leading initiatives or contributing to team efforts, I’m driven by one goal: to design experiences that create real value—for users and for the business.
Experience
Product Designer Ii
Feb 2020 — Present · Pittsburgh, PA, US
Drove research and design strategy for outcome-driven roadmap initiatives, elevating the omni-channel shopping experience and directly shaping how millions of athletes discover and purchase products.Partnered cross-functionally with product, engineering, and merchandising teams to define product vision, translating athlete insights into intuitive experiences that increased add-to-cart rates, boosted conversion, and reduced product returns.Led the redesign of the Product Detail Page (PDP) UI, creating a scalable design system that improved clarity, trust, and engagement across devices.Designed and launched omni-channel features that seamlessly connected in-store and online shopping, strengthening customer loyalty and journey consistency.Delivered measurable business impact by driving design projects that generated $100M+ in incremental annualized sales while aligning with the company’s “Best Sports Company” vision.Key HighlightsSpearheaded PDP Vision Works, setting a long-term design direction for product presentation.Championed user-centered practices within an agile framework, influencing prioritization and ensuring both user and stakeholder needs were met.Consistently balanced business objectives and athlete experience, shaping design strategy at the funnel level.
Education
Inner Mongolia Normal University, China
Bachelor of Arts (BA), Art Education
West Virginia University
Master of Arts - MA, Higher Educational Leadership
2007 — 2009
West Virginia University
Master of Fine Arts (M.F.A.), Visual Communication/Graphic Design
2009 — 2012
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