Yannis C.
Performance Marketing Manager @Compado
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WORK HISTORY
Performance Marketing Manager @Compado
Manage and Expand SEA accounts across 25+ GEOs with at least 6-figure budget per month for affiliate websites of industries including language learning, meal delivery, weight loss, VPN, online finance and more, optimizing performance with averagely 25% higher ROI and 100% higher Revenue- Research and develop multiple industries and markets and successfully launched more than 5 verticals, which bring continuously revenue to the company- Actively contribute to CRO of the domains, testing on content, rankings and different elements on the domain, to achieve 30% increase in CR- Manage and monitor multi-traffic channels, to drive revenue of 50% ROAS- Utilize tools, including Google Analytics, Tableau, Ahrefs, etc, for data-driven insights and campaign refinement- Contribute to SEO and AI automoation projects, successfully build a Wordpress website with engaging contents and continuously optimize according to data on Google Search Console- Collaborate with business development teams and partners for understanding their needs and provide advices on market expansion- Being a mentor to junior teammates, to provide them more than technical knowledge
EDUCATION
Hong Kong Shue Yan University
Bachelor of Arts (B.A.), Economics and Finance
The Hong Kong Polytechnic University
Executive Diploma, Growth Marketing
The Hong Kong Polytechnic University
Executive Certificate, Digital and Social Marketing
ABOUT YANNIS C.
Experienced Data-Driven Performance Marketer | SEA & Social Media Specialist | Strategic Planning & OperationWith over 10 years of expertise in digital marketing, including Google Ads, Microsoft Ads, Meta Ads Placement, content strategy and SEO, I specialize in leveraging data-driven insights to maximize campaign performance and ROI. I have successfully set up and managed SEA accounts across 25+ markets, handling six-figure monthly budgets and driving market expansion strategies.I have also collaborated with multiple luxury and retail brands, bringing tailored digital marketing strategies that align with their high standards and market positioning. With a deep understanding of both in-house marketing and client account management, I excel at balancing business needs and delivering impactful results. Additionally, I lead a side project that provides actionable insights through big data in retail measurement, consumer behavior, and media monitoring.
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