Yannick Lopez
Digital Media Manager @ New Engen, Inc. | E-commerce & Marketing Leader | Performance Marketing Expert | DTC & Marketplace Growth | Data-Driven Strategist | Profit Driven Leader
- Role
- Digital Media Manager at New Engen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yannick Lopez
With over 10 years of professional experience, I specialize in digital marketing, paid search strategy, and marketing to develop and execute impactful campaigns aligned with organizational goals. My expertise lies in leveraging business administration knowledge and data-driven decision-making to optimize campaign performance and foster measurable growth. I’ve led paid media, influencer, and organic social marketing efforts for brands such as Stance, 1-800-Flowers, MoneyGram, Dutch Pet, Zuma, Urban Zen and high profile influencers like Ariana Grande & Joey Bada$$. I collaborate across teams to develop innovative, customer-centric marketing initiatives that balance creativity with performance. By combining analytics and strategic planning, I help drive growth, strengthen engagement, and optimize digital performance across every channel.
Experience
Digital Media Manager
Feb 2023 — Present · New York, NY, US
Managed $16M annual ad spend, generating 935M+ impressions and $34M+ yearly sales with 2.0 ROI.• Directed omni-channel paid media strategy across social and search, driving millions in revenue.• Led client engagements including QBRs, strategic roadmaps, partnership expansions, P&L reviews, and forecasting.• Partnered with creative and analytics teams to optimize acquisition funnels and scale performance.
Education
The High School for Math, Science and Engineering
Engineering;
New York University
Bachelor of Arts - BA, Economics
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