Yanni Johnson
Men’s Brand Marketing Specialist
- Role
- Men s Brand Marketing Specialist at Nike
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yanni Johnson
As the Men’s Brand Marketing Specialist II at Nike NYC, I drive the execution and amplification of Nike\'s brand voice across key men’s product categories, connecting deeply with consumers through culturally relevant marketing campaigns and experiences. Collaborating cross-functionally with global and North America brand teams, retail partners, and creative agencies to bring Nike’s brand purpose to life across the New York City marketplace.
Experience
Men s Brand Marketing Specialist
Apr 2025 — Present · New York, NY, US
Partner with Brand Managers and Category leads to support and execute seasonal brand initiatives focused on men’s footwear and apparel-Assist in the planning and rollout of integrated marketing campaigns that align with consumer insights and marketplace opportunities-Manage campaign timelines, creative deliverables, and key checkpoints to ensure seamless execution across digital, retail, and experiential touchpoints-Localize global and national brand campaigns to reflect the unique energy and cultural context of NYC consumers.
Education
University of North Carolina at Charlotte
Minor, Criminal Justice and Corrections
University of North Carolina at Charlotte
Minor, Legal Studies
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), Political Science and Government
2014 — 2018
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