Yann Lamoureux

Head of Marketing @L'Oréal

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Head of Marketing @L'Oréal

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Montreal, QC, CA

Managing marketing for the Canadian market for Skinbetter science- Brand launch implementation for Canada - first country to launch among all of L’Oreal subsidiaries - Adapted US positioning for maximized success in Canada - Development of local packaging, media, launch collateral, PR strategies and tools, partnerships with medical KOLs, website, social media strategy - Worked to transform complexity into actionable simple solutions- Integrated brand into Canadian local systems and teams

EDUCATION

N/A

La Capsule

Development of web and mobile applications, Computer Software and Media Applications

N/A

Yoga Teachers College

Applied yoga studies, Yoga

2006 — 2009

ESCP Business School

Master 2, Marketing

2005 — 2006

Bucknell University

Business

N/A

ESCP Business School

Master in Management, Marketing

2004 — 2005

IULM University

Marketing and Advertising

2003 — 2006

Université de Tours

L3, LEA (Foreign languages & Business)

2008 — 2009

Humboldt-Universität zu Berlin

Economics

SKILLS

Product MarketingMerchandisingFmcgMarket DevelopmentMarketing ManagementMarket AnalysisLuxuryBrand ManagementMarketing StrategyBeautyInternational MarketingFragranceE-CommerceProduct DevelopmentProduct LaunchPersonal CareSkin CareBeauty IndustryTrade MarketingConsumer ProductsLuxury GoodsMarketingPortfolio ManagementFrenchCosmetics

ABOUT YANN LAMOUREUX

Believe it or not, I am an optimistic thinker about our future, and I am passionate about inspiring people to create positive outcomes that benefit all.Today, as Head of Marketing for skinbetter, my mission is to ensure that we collectively all work towards elevating the medical aesthetic industry in Canada. This means launching new products that both help our doctors in their day to day practice, as well as creating new standards of efficacy, and creating new experiences to generate high satisfaction.Ever since I started studying languages first and then marketing, I thrive in finding creative and unique ways to simplify complex business issues into easy to implement, successful solutions which benefit all. Born in France, I\'ve cultivated adaptability and a diverse network through experiences in France, Italy, the US, and the UK and Germany with ESCP Europe. I learned the hard way to adapt to local culture as well as to create an open minded approach to problem solving. I also learned fast how to adapt to a new environment, and create an effective network.Joining L’Oreal in 2010 as an International Project Manager, I drove new product development and collaborated with various departments to optimize launches on haircare and haircolor, on L’Oreal Professionnel and L’Oreal Paris. Transitioning to Parfums Christian Dior as Brand Manager, I honed my skills in skincare and foundation products. It was a great experience to work on a couture brand, understand how fashion can intertwine with beauty, as well as creating memorable experiences for all clients. Later, at Lazartigue, as International Marketing Director, I flipped the brand. Born in the 70s, the objective was to make it desiresble again. This rebirth took the complete renovation of the portfolio: new formulas, new packaging, new heights.After 3 years, I decided to settle in Canada. Midlife crisis some would say. Can be! I had been looking to settle in a new country. And I am happy to say Canada was the cultural fit and balance I was looking for. A new chapter of my life opened.I joined L’Oreal again, as a Product Manager on Pulp Riot. Operational marketing was new to my career. So starting over seemed the realistic way to go. It did take some courage and humility for sure, and I am glad I got this chance. I truly believe that there is no limit to what imagination can create. A new product. A new experience. A path towards a new culture for a team. I embrace change. I thrive in complexity. I feel at best with people. I am proud to see individuals be who they always dreamed to be.

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