Yann Dherbier

Commercial Director - Middle East & India @Van Cleef & Arpels

Reporting to the Managing Director. Member of the Regional Executive Committee. Responsible for the development of both Retail & Wholesale- Full responsibility of Sales, CRM, Training, Retail Performance, Client Experience, and Store Design departments- Setting up & implementation of commercial strategic plans in existing and new markets- Working closely with the Marketing, Communication, and Supply Chain Directors to ensure smooth operations, optimized stocks, and 360 degrees product launching strategies- Recruit, develop, and manage a 150-people multicultural team (25 nationalities)- Boutiques opening: identify new opportunities in the region. Run negotiations with landlords- Develop a regional Training team, and implement in-store coaching- Monitoring and improvement of the client experience in each boutiques. Identify & implement corrective actions at all levels- Develop a 360-degree client treatment strategy, to improve loyalty rates, upgrade clients, and deliver growth- Implement systematic use of CRM tools in boutiques. Strengthen relationships between boutiques/ CRM/ call center teams to boost sales- Full internalization of the Maison activities in Saudi Arabia (3 boutiques, 40 people).