Yanli Liu
Senior Business Manager @ Capital One | Small Business Card Acquisition Credit Strategy
- Role
- Senior Business Manager at Capital One
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Yanli Liu
Strategic and data-driven business analyst with a unique background in acquisition marketing, credit policy, and risk analytics. I specialize in designing and executing underwriting and marketing strategies that drive customer growth while managing risk effectively.At Capital One, I’ve led the scale-up of high-impact marketing channels, designed personalized campaign strategies, and modernized underwriting infrastructure for small business cards—driving over $50M in business value. My approach blends strong analytical rigor with cross-functional leadership to solve complex, open-ended problems.With a Master’s in Business Analytics and an MBA in progress, I’m passionate about building scalable solutions that connect data, strategy, and customer needs.
Experience
Senior Business Manager
Feb 2026 — Present
Small Business Card Acquisition Credit Policy
Education
University of Miami Herbert Business School
Master of Science - MS, Business Analytics
2019 — 2020
成都实验外国语学校
High School, High School
2012 — 2015
Sun Yat-sen University
Bachelor's degree, finance
2015 — 2019
Columbia University
summer school, CYDP
2017 — 2017
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