Lilian Li
Results-Driven Product Designer & Marketing
- Role
- Product Design Manager - Cox Edge at Cox Communications
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lilian Li
I collaborate with technology, product, and business teams to uncover customer and business needs, then translate them into engaging, simple, and intuitive design solutions and understandable concepts that evolve and enhance the product interface and experience. I want to tackle more opportunities as a product designer for omnichannel projects in the education, retail, and hospitality industries.
Experience
Product Design Manager - Cox Edge
Jan 2022 — Present · Chicago, IL, US
Cox Edge Portal + Website: Coordinate with cross-functional partners and developers to deliver 10+ product solutions features for the Beta version of the cloud-agnostic compute infrastructure and 100+ creative designs for the website redesign. • Process Improvement: Implemented agile methodology, created design systems and design templates to improve communication and efficiency • Marketing: Improve email performance by applying design and development optimizations through A/B testing, personalization, and dynamic content, resulting in a 37% increase in open rates and a 49% increase in click rates. • Sales Enablement: Deliver 50+ marketing and branding collaterals (blog posts, social media banners, email drip campaigns, brochures, branding). • Data Analytics: Map out and maintain the website and product user flows with custom tags for DataStudio & Google Analytics for data-driven business decisions • Live Event: Designed, planned, and executed Cox Edge\'s first sponsorship, including the on-site and virtual presences, to increase awareness and lead generation.
Education
Illinois Institute of Technology
Sophomore year, Architecture
2009 — 2010
Harold Washington College
Hospitality | General Studies, Associate Degree, 3.975
2010 — 2012
Product School
Certificate, Digital Product
2020 — 2020
Columbia College Chicago
Bachelor of Fine Arts (BFA), Interior Architecture with High Honors, Art History Minor, 3.8
2013 — 2015
Universidade de São Paulo
Master of Business Administration - MBA, Retail and Consumer Market
2019 — 2021
Archeworks
Postgraduate Certificate, Public Interest Design
2016 — 2017
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