Yanjun Zhou
Data Analyst (Practicum) @Kwsm A Digital Marketing Agency
Signup · Get unlimited contacts
WORK HISTORY
Data Analyst (Practicum) @Kwsm A Digital Marketing Agency
San Francisco, CA, US
Performed Exploratory Data Analysis (EDA) on 5M+ search interactions using Python and Google Analytics, evaluating key SEO metrics (e.g, CTR, impressions) to diagnose performance bottlenecks• Developed keyword prioritization models using Lasso regression and Random Forest to identify high-potential keywords and uncover optimization opportunities, supporting content strategy• Led a 4-member team as project manager in stakeholder coordination and agile workflow implementation, ensuring 100% on-time milestone delivery
EDUCATION
Shanghai University of International Business and Economics
Bachelor's degree, Finance
University of California, Davis
Master's degree, Business Analysis
ABOUT YANJUN ZHOU
Hi, I’m Clivia Zhou, a data-driven problem solver passionate about transforming complex data into actionable insights. With hands-on experience across Marketing, Tech, Consulting, and Finance, I specialize in SQL, Python, R, Tableau, and machine learning to drive business impact and data-informed decision-making. Currently, I’m pursuing my MS in Business Analytics at UC Davis, further honing my expertise in advanced analytics and strategic data applications.My expertise spans data automation, predictive modeling, business intelligence, and visualization, with a strong focus on turning raw data into strategic recommendations that drive growth, optimize operations, mitigate financial risks, and enhance customer engagement. From marketing analytics and SEO optimization to sales and financial analysis, I thrive on uncovering meaningful patterns and translating them into clear, data-driven strategies.I enjoy collaborating with cross-functional teams, working alongside marketing, sales, and finance professionals to align analytics with business objectives. My passion lies in leveraging data science and analytics to help organizations streamline decision-making, improve customer experiences, and unlock new opportunities in today’s data-driven world. Feel free to reach out: c••••••••@gmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.