Yaniss Illoul
Senior Marketing Operations Manager @getolo
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WORK HISTORY
Senior Marketing Operations Manager @getolo
Berlin, DE
Experienced Marketing Operations and Revenue Operations Specialist | Driving Innovation and Growth in the #1 DTC Dental and Pet Health Insurance Company in Germany (Promoted to Subject Matter Expert internally)• Spearheading Marketing Automation/Technology/Operations initiatives, closely collaborating with Sales Enablement and Product teams to pioneer new features and enhance existing infrastructure.• Transforming the Marketing Technology stack through optimization and the integration of cutting-edge tools, resulting in significant improvements in operational efficiency and supporting compelling business cases.• Actively engaged with key stakeholders, including the Conversion Rate Optimisation and Performance Marketing teams, to streamline processes and elevate our position as the top-performing company in our industry.• Proficient in Data Analysis, responsible for crafting detailed specifications and constructing data dashboards in partnership with our Data team, enabling the precise measurement of the impact of changes and new features on our businessSkills & Tools: Python, SQL, AI Workflows, Zapier, n8n, Make.com, Google Tag Manager, ActiveCampaign, Braze, Mailchimp, Optimizely.
EDUCATION
Université Savoie Mont Blanc
Bachelor of Arts - BA, Information & Communication
SKILLS
ABOUT YANISS ILLOUL
I have over 6 years of experience in solutions-driven, automation-related and operational roles in technical environments. My expertise resides in improving operational efficiency, connecting platforms to automate workflows, identifying processes that can benefit from being automated and streamlined as well as managing and executing on those projects. Most of my responsibilities revolve around the research, design and implementation of marketing ops or sales ops related projects. Being proficient in Python, SQL, Google Sheets/Excel as well as a wide variety of Marketing Automation softwares (CRMs, CMSs, Workflow automation tools, Code IDEs, Data Analysis softwares, etc.), I\'m able to plug my knowledge into most environments and be impactful quickly. At the moment, I am applying my learnings and advancing as a professional within a fast-growing insurance company based in Berlin, Germany. My role as a Senior Marketing Operations Manager allows me to be involved in an extremely diversified and exciting range of projects including Performance Marketing, Sales Operations, CRO/Tracking/Attribution, Email Marketing as well as Data Analysis. I also founded Martech with Me, a Marketing Technology-driven website that focuses on bringing the benefits of automation and efficient workflows to more marketers through tutorials, guides, sharing code and tools review. This website has seen over 200k visitors since its infancy and is currently reaching multiple thousands of marketers every month. It also allows me to develop a strong personal brand and expand my skillset beyond the challenges my full-time job has to offer.
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