Yanira Cordero
Marketing Assistant (Contractor) @Incast Marketing
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WORK HISTORY
Marketing Assistant (Contractor) @Incast Marketing
Charlotte, NC, US
Brand Representation & Event Hosting* Served as a contracted brand host for the Red Bull Groundbreaking Ceremony in Concord, NC* Welcomed and checked in guests, managed credential distribution, and provided VIP support* Represented Red Bull with professionalism, energy, and attention to brand experience* Ensured smooth event flow by guiding guests, answering questions, and assisting team leadsModeling & Brand Collaborations* Selected to collaborate with Uncle Funky’s Daughter and DRMTLGY for promotional campaigns* Modeled for editorial, lifestyle, and fashion content aligned with each brand’s image* Supported content creation through styling, posing, and adapting to brand direction on setDigital Marketing & Content Creation* Collaborated with InCast’s marketing team to brainstorm, execute, and schedule social media content* Engaged with trends and insights to align deliverables with client goals* Used tools like Canva and Instagram to design branded assets and build audience engagementContractual Compliance & Professionalism* Delivered all services under a signed independent contractor agreement* Maintained strict confidentiality and adhered to non-compete and proprietary use terms* Represented the company with professionalism and poise across all assignments
EDUCATION
Rowan-Cabarrus Community College
Biology/Biological Sciences, General
University of North Carolina at Charlotte
Bachelor of Science - BS, Psychology
West cabarrus high school
High School Diploma
ABOUT YANIRA CORDERO
I’m a Psychology graduate with hands-on experience in mental health administration, brand marketing, and event hosting. Since 2019, I’ve worked as an Executive Administrative Assistant at Finding Solutions, Inc, a bilingual mental health practice, where I support client scheduling, communication, payment coordination, and social media content creation.My work reflects my passion for both mental and physical wellness. As a former athlete and basketball coach, I value teamwork, resilience, and community. I’ve also expanded into brand partnerships and marketing through my contracted work with Incast Marketing, serving as a brand host at major events like the Red Bull Concord Groundbreaking and collaborating with lifestyle brands such as Uncle Funky’s Daughter and DRMTLGY.I completed my Bachelor of Science in Psychology in just two years at the University of North Carolina at Charlotte and am pursuing a future career in law, with a focus on advocacy and social impact.Whether in a clinical office, on a campaign shoot, or leading a guest experience, I bring focus, warmth, and professionalism to every interaction.
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