Yanice Carter
Publisher and Digital Marketing Specialist @ The Chronicle News | Marketing Strategy
- Role
- Publisher and Digital Marketing Specialist at The Chronicle Media Group
- Location
- East Lansing, MI, US
- LinkedIn followers
- 500 followers
About Yanice Carter
At The Chronicle News, our collective dedication to digital innovation has propelled us…
Experience
Publisher and Digital Marketing Specialist
Feb 2016 — Present · Lansing, MI, US
Digital Transformation- Spearheaded the launch of The Chronicle News website, increasing online presence and news coverage - Developed and implemented social media strategies across multiple platforms, expanding market reach and engagement- Marketing Strategy- Created and executed comprehensive marketing campaigns to drive brand awareness and engagement - Developed and implemented sales promotions and events, resulting in increased brand visibility and lead generation- Project Management- Utilized project management skills to oversee editorial activities, ensuring timely and high-quality content creation - Coordinated and managed public relations efforts, maintaining a positive brand image and building relationships with key stakeholders- Content Creation- Developed and implemented content marketing strategies, creating engaging and informative content for various channels - Edited and published news articles, ensuring accuracy, clarity, and relevance to target audiences- Brand Management- Developed and maintained a strong brand identity, ensuring consistency across all marketing channels and communications - Built and maintained relationships with key stakeholders, including community leaders, partners, and customers
Education
IES Abroad
Certificate
Clark Atlanta University
MBA
J.W. Sexton High School
Diploma
Eastern Michigan University
Bachelors of Science
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