Yania Martinez
Social Media Director @Pura Vida Miami
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WORK HISTORY
Social Media Director @Pura Vida Miami
EDUCATION
Florida International University
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT YANIA MARTINEZ
Results-driven Social Media Manager with 6+ years of experience in developing and executing high-impact social media strategies. Proven track record of driving audience growth, engagement, and brand visibility across multiple platforms. Expertise includes content creation, influencer marketing, and data-driven performance optimization. Adept at aligning social media initiatives with business objectives to maximize brand impact. Strong background in campaign management, community engagement, and cross-functional collaboration within fast-paced environments.KEY QUALIFICATIONS: Proven ability to develop and execute data-driven social media strategies that increase brand awareness, engagement, and conversions. Expertise in producing high-quality visuals, videos, and copy for organic and paid social campaigns. Skilled in managing influencer collaborations, UGC campaigns, and brand partnerships to amplify reach. Proficient in Meta Ads with experience managing $100K+ in ad spend. Advanced knowledge of Sprout Social, Hootsuite, and platform insights to refine strategies. Experience engaging audiences (8K+ monthly interactions) and mitigating reputation risks. Strong ability to align with marketing, creative, and executive teams to execute cohesive campaigns. Skilled in coordinating and managing professional photoshoots and video shoots, including creating detailed shot lists, directing creative teams, and ensuring final visuals align with brand identity and messaging goals.
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