Ada Luo
Executive Director Client Leadership (Burberry) @OMD
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WORK HISTORY
Executive Director Client Leadership (Burberry) @OMD
London, GB
Leading one of the agency’s top global luxury clients across APAC, Europe, and North America.Combining brand-building media planning, client leadership, market orchestration, and cross-functional team management.
EDUCATION
Xiamen University
Bachelor's degree, Environmental Engineering Technology/Environmental Technology
University of Birmingham
Master's degree, Marketing
The London School of Economics and Political Science (LSE)
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT ADA LUO
I’m an Executive Director in Client Leadership within a global advertising network, specialising in luxury, fashion, and premium brands.I build high-trust client partnerships, orchestrate brand-building media tactics, and lead multi-market teams across APAC, Europe, and North America.My career didn’t start with shortcuts. I came to the UK alone as an international student, rebuilt my identity in a new language and culture, and worked my way from intern to global network lead.That experience shaped my leadership philosophy: clarity, compassion, and high standards without ego.Over the last decade, I’ve become known for: APAC expertise — China, Japan, Korea and SEA. Luxury brand fluency — Burberry, Dior, Piaget, Ralph Lauren, LBS, and more. Building high-performing teams from scratch — including APAC team, media operations, and multi-market workstreams. Transforming ambiguity into structure — end-to-end campaign process, Global Network ways of working. Cross-cultural leadership — translating business needs between HQ teams and regional markets with precision and empathy.I combine big-picture thinking with a builder’s mindset, and I’m at my best when solving “no-playbook” problems — whether launching a global media framework, designing market rollout strategies, fixing operational inefficiencies, or elevating cross-market operations.
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