Yang X.
Marketing Director, Growth & Innovation @Moog Inc.
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WORK HISTORY
Marketing Director, Growth & Innovation @Moog Inc.
Buffalo/Niagara, NY, US
Managed all marketing efforts. Researched and evaluated new technologies, products and business development opportunities in medical and medical simulation field (surgical robots, exoskeleton, rehabilitation, prosthetic). Product management and planning including pricing, promotion (trade shows and programs) and digital marketing. Developed marketing strategy and tactics for Moog medical and medical simulation products. Conducted market research, analyzed the market, built up business cases and evaluated the financial impact of the technology/products/customers. Led market communication such as re-branding, e-marketing (SEO, SEM), web site content, email campaign, media/news release, and marketing collateral. Planned and conducted training; developed education programs and related curriculum with customers.
EDUCATION
University of South Florida
MS, Pharmacology and Therapeutics
NYU Stern School of Business
MBA, Marketing/ Finance
Peking University
MD, Medicine
ABOUT YANG X.
More than 15 years of product management & Marketing experience, developing and executing marketing strategies and tactics in medical device fields. Collect and analysis market information, define strategy and product development road map. Manage product launch and programs (advertising, events, digital marketing, web site). Have filed and was granted multiple patents in medical device field. Publication in peer-reviewed scientific journals. Industry Experience:Medical Device, Bio-pharma, Medical SimulationFunctional Experience:Marketing, Sales, Business DevelopmentMarketing Expertise: Strategic Planning, New Product Launching, Product Management, Product Development, Market Research, Branding, Market Communications, Medical Education, Pricing Strategy, Clinical Study, Sales Training, Promotion, digital marketing, CRM
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