Angelina Yang
Associate Director, Paid Media @VaynerMedia
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WORK HISTORY
Associate Director, Paid Media @VaynerMedia
Wingstop, Hormel Foods: Planters, Corn Nuts, Kawasaki, Visa, Tropicana, Comcast NBC Universal, Pepsi Co: Pepsi, Mountain Dew, Mug, Starry, H&R Block
EDUCATION
COOP Careers Fellowship
Data Analytics
Pratt Institute
BFA, Communication Design
Queens College
BA, Psychology
The Cooper Union for the Advancement of Science and Art
Pre-college program
SKILLS
ABOUT ANGELINA YANG
As Associate Director of Paid Media at VaynerMedia, I bring almost 6 years of expertise in paid social integrated strategic planning, buying, and measurement. My work supports a diverse range of industries, including CPG, financial services, and entertainment, working with notable brands such as PepsiCo NA, Visa, Comcast NBC, and Wingstop. While I primarily work quantitatively, my approach integrates creative direction, consumer psychology, and UX research to craft data-driven strategies that align with audience needs. At VaynerMedia, I work closely with teams and clients to address business challenges through impactful paid media campaigns. By leveraging insights into consumer behavior, my focus remains on fostering brand growth to drive meaningful performance.
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