Yang Ding
Editorial Assistant - Marketing Intelligence & Planning @Emerald Publishing
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WORK HISTORY
Editorial Assistant - Marketing Intelligence & Planning @Emerald Publishing
GB
EDUCATION
Oxford Brookes University
International Summer School, Business English
University of London
Postgraduate Certificate, Learning and Teaching in Higher Education
Edge Hill University
Bachelor of Science (B.Sc.), Business and Management with Leisure and Tourism
University of Strathclyde
Doctor of Philosophy - PhD, Marketing
Durham University
Master's degree, Marketing
Strathclyde Business School
PG Cert, Research Methodology in Business and Management
ABOUT YANG DING
I\'m a Lecturer in Marketing at the Department of Digitalisation, Marketing, and Entrepreneurship (DME) at Henley Business School. My research focuses on services marketing, consumer psychology, behavioural economic decision-making, with particular interest in mobile applications, technology-enabled services, and AI applications. My work aims to bridge the gap between academia and industry, benefiting industry stakeholders. At Henley, I teach both UG and PGT modules, including Digital Marketing, Marketing Analytics, and Marketing Communications in virtual contexts.
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