Yang Chen
Marketing Data Analyst @Kroenke Sports & Entertainment
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WORK HISTORY
Marketing Data Analyst @Kroenke Sports & Entertainment
NY, US
Marketing Data Optimization for KSE Campaigns- Consumer trend analysis, segmentation refinement, SQL mastery, A/B testing, dynamic CRM engagement strategies, data hygiene practices, advanced Excel utilization, Tableau dashboard development, Salesforce integration, and marketing strategy enhancement. Data extraction using automated tools, coding error resolution, data pipeline development and maintenance, data quality assessment, data issue filtering, statistical pattern analysis, and business performance evaluation through numerical assignment.Digital Marketing Support & Performance Enhancement- Email campaign optimization, direct marketing enhancement, MailChimp and Salesforce Marketing Cloud expertise, Google Analytics integration, performance metrics analysis. Analyzed local, and national trends impacting the organization and industry.Cross-functional Collaboration & System Development- Project leadership, cross-functional team management, technical-non-technical stakeholder integration, full-stack development skills, web application development, operational efficiency improvement.
EDUCATION
New York University
Master of Science - MS
Fordham Gabelli School of Business
Bachelor of Science - BS
ABOUT YANG CHEN
I am Yang Chen, a passionate and versatile professional with a solid background in Computer Technology Services Administration and Management, along with a strong understanding of Finance and Mathematics. With a Master’s degree from New York University, I am eager to use technology and data analysis to drive strategic initiatives and improve user experiences.Throughout my academic journey and professional roles, including my position as a Marketing Data Analyst at Kroenke Sports & Entertainment, I have developed strong skills in data analysis, strategic planning, effective communication, and leadership. I thrive in dynamic environments and excel in collaborating with diverse teams to create solutions that prioritize customer needs.Curiosity drives me, and I am always seeking opportunities to explore new sectors and apply my skills to develop impactful products. I look forward to connecting and discussing how I can contribute to your team’s success.
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