Anna Yan

About Anna Yan

I work in brand publicity and communications, with 10+ years of experience shaping how organizations are understood through earned media, narrative clarity, and cultural context.I lead publicity and storytelling initiatives that sit at the intersection of brand, content, and media. My work focuses on translating strategy into stories that make sense in the real world by aligning what a brand says with how it’s experienced by press, partners, and audiences.I’m often brought in where judgment matters: defining the narrative, setting the bar for taste and tone, and helping teams decide what’s worth amplifying and what’s better left unsaid. I work closely with internal stakeholders and external partners, and I’m comfortable guiding conversations across disciplines without over-engineering the process.I care about work that builds credibility over time. The strongest publicity, in my view, feels intentional, well-placed, and durable… not reactive or performative.

Experience

1. Communications Manager

   Visit Bellevue

   Jan 2024 — Present · Bellevue, WA, US

   Lead and execute comprehensive communication strategies that champion Bellevue as a premier leisure and meetings/group business travel destination.PR/Media: lead local and brand media relations for high-impact coverage, oversee domestic agency and Japan market agency partnerships, coordinating FAM trips, etc.Content: develop and produce communications, press materials, newsletters, blogs, visuals and media assetsPartnerships: build and deepen relationships with stakeholders, supporting small businesses and enhancing community engagement through strategic PRStrategic planning: collaborate with partners to develop thoughtful communication strategies that amplify Bellevue’s strengths and align with the city’s goals

Education

• California State University, Long Beach

  Bachelor’s Degree, Political Science and Government

  2015

Skills

• Speech Writing
• Public Speaking
• Event Planning
• Marketing
• Adobe Creative Suite
• Microsoft Office
• Fundraising
• Community Outreach
• Leadership
• Business Development
• Social Media
• Powerpoint
• Event Management
• Microsoft Excel
• Research
• Microsoft Word
• Social Networking
• Customer Service