Yana Kazadaeva

Technical Sales Specialist @Thermo Fisher Scientific

San Francisco, CA, US

Drove combined annual sales from $2.9 million in 2020 to $11.2 million in 2024, achieving a growth of over 280%. Core sales increased from $1.13 million to $3.2 million during the same period. Exceeded sales plans consistently: Achieved 114% to plan during the first year, 125% during the second year, and 105% in the third year. Provided technical expertise and product demonstrations to support sales initiatives of the Invitrogen EVOS microscope and Plate Reader portfolio (80% CapEx, 20% reagents/consumables) across Northern California, and Nevada. Collaborated with 24 Account Executives and Field Application Specialists to develop account growth strategies and identify new opportunities across academic and biotech sectors. Organized and conducted educational events, such as seminars and lunch-and-learns, to enhance brand awareness and generate new leads. Participated in promoting brand new instruments releases by conducting product demonstrations, creating marketing materials, and engaging with potential customers at trade shows and industry events. Partnered with product managers and marketing specialists to create education videos for internal training. Participated in interviewing potential hires, supported new team members during onboarding, and assisted in mentoring.

Foothill College

Associate of Science - AS

University of California, Santa Cruz

Bachelor of Science - BS

Foothill College

Associate of Arts - AA