Yamini Pahwa
- Role
- Pr & Content Manager at BASIC Home Loan
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Yamini Pahwa
As a PR & Content Manager at BASIC Home Loan, I combine my content creation and marketing…
Experience
Pr & Content Manager
Nov 2021 — Present · Gurugram, IN
Led end-to-end PR, content, and brand storytelling at BASIC Home Loan—authoring press releases, industry articles, and SEO-driven content to build strong sector presence and informed home-loan decision-making. Partnered with builders’ marketing teams on joint campaigns, events, and on-ground collaterals to drive significant business volume. Played a key role in launching Homie, BASIC’s AI-powered home loan expert, contributing product insights for credit scoring and approval predictions. Scripted and produced flagship YouTube campaigns, including a 1.1M-view launch ad and the celebrity-led Tarakki Pakki series. Authored award-winning submissions securing a SKOCH Award and national recognition for leadership. Built trust-led testimonial campaigns, transformed the website into a scalable, SEO-optimised growth engine, and pioneered BASIC’s social media presence from zero to strong early traction—laying the foundation for sustained organic growth.
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