Yamini Yamini C. K Chandrakanth
Brand Communications Lead | Creative Strategist | Bridging Design, Storytelling & Marketing
- Role
- Social Media Manager at Burger Bites
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yamini Yamini C. K Chandrakanth
I’m a designer turned brand storyteller passionate about building brands that connect deeply with people through creativity, clarity, and authenticity.Currently leading Brand Communications at Doctor Towels, I bridge the gap between design and marketing shaping how the brand speaks, looks, and feels across every platform. From social media content and D2C ad campaigns to influencer collaborations and creative strategy, I craft stories that not only look good but resonate with the audience.My journey started in Fashion and UI/UX Design, where I learned how aesthetics and user experience shape perception. Today, I apply that same design thinking to marketing ensuring every post, campaign, or visual aligns with the brand’s purpose and audience insights.What drives me is the challenge of turning ideas into emotion-driven communication whether it’s a witty campaign, an ad that converts, or a story that strengthens brand love.I’m constantly exploring the intersection of design, media, and strategy learning how creative storytelling can build brands that are not just seen but remembered.
Experience
Social Media Manager
Mar 2022 — Present
Designed menu, branding elements & user-friendly digital interfaces.Managed social media content, created engaging posts & helped shape brand presence online. Developed visual assets and copy for promotions to increase footfall and brand recall.
Education
National Institute of Fashion Technology (NIFT)
Bachelor of design ( B.des) Fashion/product design
DesignBoat UI/UX School
UI/UX Design Bootcamp
National Institute of Fashion Technology
Apparel and Textiles
DesignBoat UI/UX School
UI/UX Boot camp, UI/UX
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