Yajing Liu

Client Solutions Manager, Key Accounts @TikTok

London, GB

Client Relationship Management: Building and maintaining strong relationships with top accounts in multiple markets and time zones. Understanding clients\' briefs and full-funnel inquiries and delivering solutions that meet clients\' needs. Working closely with key accounts, including Booking.com, Disney Parks, RDG, LNER, etc- Campaign + Project Management: I have a proven track record of successfully managing complex, multi-market media activations. This includes pulling insights to develop the campaign\'s strategy, planning media across multiple placements and objectives, providing benchmarks, supporting the client through activation, and conducting regular check-ins- Performance Marketing: Ability to analyse campaign data in order to give optimisation suggestions to the client and agency throughout the campaign lifecycle. Adept at providing post-campaign recommendations to improve future performance. Familiarity with working toward CPA goals and experience in measurement studies such as the BLS- Cross Functional Collaboration: Working with a range of internal teams to provide client feedback on the platform and product. Regular contact with Product teams as well as legal and finance departments to help drive revenue for the business

University of Westminster

Master's Degree

Central Academy of Drama

Bachelor's degree