Yajaira D. Torres
Director, Sales and Marketing @Sls Baha Mar
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WORK HISTORY
Director, Sales and Marketing @Sls Baha Mar
Nassau, BS
I have the pleasure of leading the commercial function for SLS Baha Mar, a flagship lifestyle & luxury resort within the Baha Mar destination, overseeing a 13-person team across luxury leisure, business transient and group segments. I manage our participation in top-tier luxury programs (Virtuoso, American Express, Signature, Internova, etc.) and partner closely with resort marketing and F&B to drive room revenue and support a $100M+ day- and nightlife portfolio across specialty venues, nightclub, water park and beach club.
EDUCATION
Georgia Perimeter College
Marketing, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT YAJAIRA D. TORRES
I’m a hospitality Sales & Marketing leader with a career built across select-service, full-service, and convention hotels, now focused on lifestyle and luxury. I deliver results by building accountable, collaborative teams and making sure they have the support and resources to win, especially in complex environments like pre-openings and ramp-ups.
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