Yahya Elnashef
Business Insights & Analytics | Data Visualization | B2B Marketing Operations | Automation Development | BI Reporting | KPI Creation | Process Improvement | Scalable Data Pipelines | Cross-Functional Collaboration
- Role
- Senior Data Analyst - Marketing Operations at Splunk
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Yahya Elnashef
As a Business Insights & Analytics leader, I drive business value by facilitating data-driven decision making, building organizational analytics infrastructures, and optimizing business processes. I do so by implementing technology solutions and leveraging cutting-edge data analytics, machine learning, and scripting tools. My approach is simple: I align strategic goals and technology solutions. For example, at Google, I developed an automated system to detect and ban malware applications. This involved identifying malicious data trends by putting triggers in place using Yara and JavaScript and Python scripts. As a result, I saved 300K+ work hours and helped users safely browse ~1.5M Android applications. The key ingredient of my success is executing data-informed initiatives by leveraging my expertise in business analysis and robust back-end system management. Most recently, at Splunk, I investigated a 11-13% decline in lead generation activities by conducting a root-cause analysis using data science techniques. Next, I undertook projects to enable end-to-end reporting of a buyer’s journey, improve Google web vitals, and integrate Google Analytics IDs for every lead. Consequently, I boosted lead generation by 9%. Another key to my success is optimizing reporting frameworks. For instance, at Facebook, I shortened Quarterly Business Reviews (QBRs) by automating the QBR reporting system. This involved reducing data collection time by 80+% and eliminating the 7-day presentation preparation process by utilizing advanced data visualization and automation tools. As a result, I saved executives’ time and helped prioritize critical business tasks. If you are looking for someone who optimizes business operations and implements scalable data solutions by leveraging advanced data analytics tools and technologies, email me: m••••••••@gmail.com. KEY SKILLS: Data Pipeline Development, Agile Frameworks, Quantitative Analysis.
Experience
Senior Data Analyst - Marketing Operations
Apr 2022 — Present
Education
San Jose State University
Degree Program, Computer Science
Arena Animation Academy
Bachelor of Science - BS, Animation/Illustration and Digital Design, 4.0
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