Robb Yagmin

About Robb Yagmin

Robb is a seasoned media relations pro adept at securing memorable and effective media…

Experience

1. Media Mentor Product Pitcher Story Slinger

   Ps Public Relations Pspr

   Sep 2006 — Present

   PSPR has a long history of teaching local executives, county leaders and statewide suits HOW to talk to the media. Since I\'ve been the one holding the mic and grilling the interviewee, I know how the whole thing will go down. My experience on the “other side” allows me to not only give real-life, critical information to get through a media interview, but also how to successfully weave a pointed message into a soundbite.PSPR realizes the most important word in ‘Public Relations’ isn’t the first word. This business is all about the second…relations. Our way of doing business is based on the foundation of relationships. Both the relationship we have with our clients and the relationships we have built with key media…in turn leveraging both to help you build lasting relationships.PSPR knows the media, the trigger-pullers, the folks who hold the keys to the castle, the tastemakers and how to make them work for you. PSPR understands it is noisy out there and you need the right message and the right communications plan to cut. Through. The. Clutter.

Education

• University of Missouri-Columbia

  BJ-Broadcast News, Journalism

  1991 — 1995

Skills

• Radio
• Creative Writing
• Broadcast Journalism
• Journalism
• Ap Style
• Media Outreach
• Storytelling
• Television
• Integrated Marketing
• Press Releases
• Publicity
• Spokesperson
• Strategic Communications
• News Writing
• Story Development
• Stories
• Crisis Communications
• Plot
• Feature Articles
• Public Relations
• Media Relations
• Magazines
• Corporate Communications