Yael Pineda
Group Director, Communication Design
- Role
- Group Director Comms Design at Initiative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yael Pineda
14+ years of experience understanding brand objectives and consumer insights to develop and implement communication strategy in US markets. Client sectors: CPG, Alcohol/Spirits/Beer, Retail, Automotive, and QSR SpecialtiesIntegrated Media Communication Strategy & Planning; Video/TV, Digital, Social and High Value Audiences Strategy; Consumer Insight; Client Relations Mediums: Television, Digital (Display, Video, Social, Mobile & Search), Print, Event Integration and OOH
Experience
Group Director Comms Design
Mar 2023 — Present · NY, US
Education
Wheaton College Massachusetts
BA, Sociology
Skills
- Comscore
- Doubleclick
- English & Spanish Languages
- Nielsen Adviews
- Strategic Communications
- Online Advertising
- Telmar
- Digital Media
- Donovan
- Media Buying
- Media Planning
- Media Research
- Communications Planning
- Nielsen
- Customer Insight
- Digital Marketing
- Media Strategy
- Digital Strategy
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