Yael Penn

Fractional CMO | Founder, Hit Songs Deconstructed, ChartCipher, Imagine 360 Marketing

Role
Co-founder & CMO at Hit Songs Deconstructed
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Yael Penn

I’m a fractional CMO and business strategist with a track record of helping companies break through the noise and grow with purpose. Over the past 25 years, I’ve worked across B2B, SaaS, publishing, and events, translating big ideas into real traction and measurable results.In 2004, I founded Imagine 360 Marketing to deliver high-impact strategy for businesses that needed seasoned expertise without the commitment of a full-time marketing team. Since then, I co-founded Hit Songs Deconstructed, the leading source for hit songwriting analysis and trend insights, and most recently co-founded ChartCipher, an AI-driven platform transforming song analytics for the music industry.Earlier in my career, I served as Director of Marketing and Circulation at Dow Jones Financial Information Services, where I led strategy for more than 35 niche, high-priced financial publications and oversaw the integration of 20+ products following key acquisitions—including the $85 million acquisition of the Alternative Investor Group.I occasionally take on fractional CMO engagements and advisory work for companies that are a strong fit. Feel free to reach out if you’d like to connect.

Experience

  1. Co-founder & CMO

    Hit Songs Deconstructed

    Jan 2013 — Present

    Utilized by songwriters, producers, music industry professionals and universities throughout the world, Hit Songs Deconstructed is dedicated to providing its subscribers with an in-depth understanding of the craft and trends that shape current chart-topping hits.

Skills

  • Integrated Marketing
  • Online Advertising
  • Marketing
  • Mobile Marketing
  • Digital Media
  • Competitive Analysis
  • Interactive Advertising
  • Marketing Strategy
  • Sales
  • Strategy
  • Advertising
  • Marketing Communications
  • Start-Ups
  • Email Marketing
  • Brand Development
  • Strategic Planning
  • Market Research
  • Strategic Partnerships
  • Facebook
  • Public Relations
  • Social Media Marketing
  • Social Media
  • Blogging
  • Negotiation
  • Direct Marketing
  • Web Analytics
  • Media Planning
  • Interaction Design
  • Online Marketing

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Yael Penn — Co-founder & CMO at Hit Songs Deconstructed in Miami, FL, US | Unifers