Yael Matlow

Experience

1. Creative Content Director

   Arthouse

   Nov 2023 — Present · New York, NY, US

   Led paid and organic social campaigns across platforms for 25+ brands, driving measurable engagement, conversions, and growth• Leveraged proprietary first-party data, social listening, and platform insights to develop bespoke marketing and messaging strategies that connected brand objectives with cultural trends and audience behaviors• Defined overarching strategic frameworks for social and paid campaigns, connecting brand objectives to long-term goals• Collaborated with cross-functional teams across media, creative, production, and account management to craft integrated full-funnel campaigns, aligning messaging and creative, from awareness to conversion• Developed and maintained brand style guides, campaign calendars, and social playbooks to ensure consistent storytelling, creative excellence, and trend-aligned content across all outputs• Crafted strategic briefs, directed designers and executed static and video assets, ensuring campaigns met evolving objectives, timelines, and creative standards• Produced on-site shoots, overseeing creative direction, high-profile interviews, and asset delivery from concept to completion• Authored platform-specific and audience-tailored copy across social, ads, email marketing, and web content• Executed brand and influencer partnerships, activating like-minded partners and talent to elevate cultural credibility, engagement, and brand presence• Presented campaign strategies, execution plans, insights, and competitive analyses in client meetings, shaping decision making and strengthening client retention• Conceptualized and designed innovative pitch decks for new business, driving eight successful new client wins• Hired, mentored, and oversaw three community managers, enhancing expertise in platform strategies, cultural insights, and brand voice alignment to maximize engagement

Education

• Brandeis University

  Bachelor’s Degree, Sociology and Communication, Media & Society

  2014 — 2018