Yael B.

About Yael B.

I’m a cross-functional business leader with a background in SaaS, client strategy, management, and product integrations. I lead high-impact partnerships across content, technology, and go-to-market teams, driving innovation through platforms like TikTok, Snap, Meta, and others.In my current role within a product organization, I lead partner API and content integrations from discovery through execution. I align engineering, product, and commercial teams, communicate performance and roadmap impact at the executive level, and navigate ambiguity with clarity and speed.Before stepping into product and platform strategy, I served as Managing Director at Meltwater, where I led one of the company’s top-performing offices globally. I oversaw a $14M portfolio, developed six future leaders (including one Managing Director), and held the #1 rank globally for growth on renewal for three consecutive years. I acted as executive sponsor for top-spending clients, built strategic partnerships, and drove outcomes across NPS, retention, billings, user adoption, and forecast accuracy. My leadership was recognized through Meltwater’s Executive Accelerate Program, which identifies top executive talent across the organization.Looking ahead, I’m focused on scaling partnership innovation, shaping how AI transforms content ecosystems, and continuing to grow into senior product leadership.Let’s connect—especially if you’re working at the intersection of content, technology, and innovation.

Experience

1. Head of Social Partnerships

   Meltwater

   May 2025 — Present · Miami, FL, US

   I lead global strategic partnerships across social and content platforms, with a focus on building API-driven integrations that power Meltwater’s social listening, analytics, and engagement products. I manage relationships with top-tier platforms while driving co-development efforts, beta access, product enablement, and go-to-market alignment.My work spans partnership strategy, technical integration planning, and cross-functional collaboration with product, marketing, legal, and commercial teams to ensure our solutions remain innovative, compliant, and competitive.

Education

• University of Florida

  Bachelor’s of Science

Skills

• Creative Strategy
• Leadership
• Microsoft Office
• Social Media
• Art Direction
• Adobe Audition
• Adobe Creative Cloud
• Digital Marketing
• Microsoft Powerpoint
• Digital Strategy
• Social Media Marketing
• Copywriting
• Retek
• Logistics
• Time Management
• Advertising
• Event Planning
• Customer Service