Yael Afriat

About Yael Afriat

Hi! I\'m a trusted and passionate executive with expertise developing compelling consumer products programs for top intellectual properties in the Entertainment, Toy, Fashion, and Publishing industries. I managed the turnaround of a Softlines division resulting in a 3x increase in revenue through negotiating new licensing deals, identifying incremental opportunities at retail, and partnering on innovative marketing campaigns.I relaunched a global toy franchise spearheading a global 360 marketing campaign inclusive of a mobile app, influencer partnerships, a first of its kind digital & social strategy, and retailer exclusives.I possess a deep knowledge of product development, consumer & industry trends, marketing tactics, and commercialization strategies across the fashion & toy space. I have experience across consumer demographics from baby to adult (for properties such as Barbie, Hot Wheels, and Mickey & Minnie), as well as across categories ranging from Apparel, HBA, Bedding & Bath, Toy, and more.I thrive on team collaboration, enjoy leading cross-functional teams, building internal alignment, and developing long-lasting client relationships (colleagues describe me as a connector).KEY STRENGTHS:Consumer Licensing | Product Development | Contract Negotiation | Cross Functional Relationships | Licensee & Agency Management | P&L Management | Team Management | Strategic Business Planning | Retail Marketing | Integrated Marketing | Consumer & Trend Insights | Style Guide Development | Competitive Analysis | Presentation & Communication Skills |

Experience

1. Founding Member

   Chief

   Jul 2020 — Present · Los Angeles, CA, US

   Selected as one of 300 Chief Founding Members for Los Angeles. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

Education

• University of Pennsylvania

  BA

• USC Marshall School of Business

  MBA, Business Administration and Management, General

Skills

• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Sportswear
• Marketing Strategy
• Fashion
• Management
• Sales Management
• Leadership
• Trend
• Merchandising
• Product Launch
• Brand Development
• Marketing
• Competitive Analysis
• Inventory Management
• Pricing
• Apparel
• Training
• Product Development
• Analysis
• New Business Development
• Retail
• Time Management
• Budgets
• Negotiation
• Sales
• Strategy