Sakshi Yadav

About Sakshi Yadav

I am a performance-driven and enthusiastic professional with over 13 years of experience in retail, CRM, loyalty, events, and category management. I have an MBA in Sales and Marketing from SPJIMR, Mumbai and a B.Tech in Electrical and Electronics Engineering from VNIT, Nagpur. I have successfully launched and managed online and offline products and services across diverse segments, by collaborating with various stakeholders and leading teams.Currently, I am an Associate Director - Growth at Myntra, where I lead two key charters: CRM and Events. I have created and executed a CRM strategy that resulted in increased traffic, revenue, and customer retention, by segmenting and communicating with different user cohorts across multiple channels. I have also spearheaded the end-to-end planning and execution of all the big sale events and topical activations, by owning the roadmap, business planning, go-to-market strategy, demand shaping, and innovation track. My mission is to deliver exceptional customer experiences and value through CRM and events, leveraging my omni-channel expertise and analytical skills.

Experience

1. Director- D2c Portfolio, Building Myntra Global

   Myntra

   May 2025 — Present

Education

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (M.B.A.), Marketing

  2011 — 2013

• Visvesvaraya National Institute of Technology

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  2004 — 2008

Skills

• Key Account Management
• Team Management
• Business Development
• Pricing
• Microsoft Office
• Sales
• Leadership
• Matlab
• Business Analysis
• Product Development
• Analysis
• Portfolio Management
• Competitive Analysis
• Marketing Communications
• Strategy
• Business Strategy
• Product Management
• Management
• Project Planning
• Public
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Research
• Product Marketing
• Introducing New Products
• Marketing
• Engineering