Ajaypal Yadav
Head of Marketing I Takeda I Ex-GSK I MBA I B Pharm
- Role
- Head of Marketing at Takeda
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ajaypal Yadav
With over 15 years in the pharmaceutical industry, I have gained in-depth exposure to General Medicines, Pediatric & Adult Vaccines, including key therapeutic areas such as anti-infectives, urology, anti-fungal, and respiratory. My ability to launch new product categories, scale market-leading products, optimize patient experiences, and lead high-performing teams positions me to drive impactful growth in healthcare organizations.Led launch preparedness for India’s first dengue vaccine across private and public market and lunched first national wide dengue disease awareness campaign “Dengue se Bacho, Apni Suraksha Karo”, executed across media platforms. Led the conceptualizing, piloting, and scaling of the ‘Adult Vaccination Clinic’ initiative, establishing 500+ clinics which has contributed to 60% of Shingrix revenue, significantly expanding the adult vaccine market.Developed and executed comprehensive Go-To-Market (GTM) strategies for Shingrix, including a strategic overhaul for 2024 for driving growth in key channels and improving vaccine access.Led the launch of ‘Regional IGNITE’ initiative aimed at training 1100+ healthcare professionals (HCPs) through engagement and advocacy which contributed 70% of Shingrix revenue.Drove transformative growth ambition for pediatric vaccines, leading the \"Big Bang\" initiatives in collaboration with Bain & Company, setting a three-year roadmap for achieving 2x growth.Pioneered ‘Vaxipay’, the first vaccine financing solution in the industry, in partnership with Bajaj Finserv, for increasing vaccine adoption and accessibility for underserved populations.Orchestrated the successful onboarding of pediatricians on our in-house e-commerce platform ‘Vaxikart’, which unlocked up-sell and cross-sell opportunities and contributed to 35% of total revenue in its first year of launch.Led successful launch of Augmentin ES by implementing innovative marketing strategies during covid, driving growth and market share gain for Augmentin liquids portfolio (+1%) in its first year of launch.Deployed first-ever customized in-clinic communication for HCPs, differential discounting model for retail pharmacies which led to gain in market share from generics [+2%] and averted brand leak and switch [~20%].Spearheaded General Medicine’s field force transformation and expansion in western India for accelerating growth and driving market share expansion.Implemented disease-shaping initiatives for intranasal corticosteroids in allergic rhinitis, driving Avamys to become the 6th ranked brand within 18 months of launch.
Experience
Head of Marketing
Apr 2025 — Present · Mumbai, IN
Education
L.M. College Of Pharmacy
B.Pharm, Pharmaceutical Sciences
2004 — 2008
National Institute of Pharmaceutical Education and Research
M.B.A , Pharmaceutical Management
2008 — 2010
Skills
- Market Research
- Regulatory Affairs
- Lifesciences
- Sales Effectiveness
- Hospital Sales
- Competitive Intelligence
- Biotechnology
- Pharmacovigilance
- Pharmaceutics
- Market Analysis
- Pharmaceutical Sales
- Pharmaceutical Industry
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