Shiv Yadav
Reliance Retail - JioMart | Shopee India | Nobroker.com | HDFC Securities
- Role
- Category Specialist - Fmcg at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shiv Yadav
I’m a growth-focused Business Development & Category Management professional with 6+ years of experience driving revenue, visibility, and operational excellence in the e-commerce space.Currently working with Reliance Retail – JioMart (Staples Category), I lead end-to-end account management, JBP planning, assortment expansion, campaign execution, and seller performance improvement. My strength lies in turning data into action – analyzing POS trends, inventory health, PTC ranking, and category share to make smarter decisions and drive business impact.Whether it\'s launching new products, ensuring stock hygiene, or coordinating with cross-functional teams (marketing, finance, supply chain), I bring a hands-on, numbers-backed approach to owning and growing my vertical.I always look to take on Key Account / Category Manager roles in dynamic setups where I can scale strategic accounts, unlock growth, and contribute to the larger retail mission.
Experience
Category Specialist - Fmcg
Sep 2022 — Present · Mumbai, IN
Spearheaded onboarding and activation of key sellers, ensuring alignment with platform standards and business goals.Executed data-driven ad campaigns (sponsored listings, banner placements) to enhance product visibility and drive category sales.Strengthened catalog hygiene through effective brand onboarding, SKU listing optimization, and compliance with platform guidelines.Collaborated with Regional Fulfillment Centers to streamline inventory flow and improve last-mile efficiency.Monitored key metrics such as PLP–PDP ratio, Add-to-Cart %, and CPC to identify growth opportunities and improve conversion rates.Played a critical role in category growth by driving negotiations, launching offers, and supporting national campaigns.Successfully onboarded and scaled strategic FMCG brands across edible oils, packaged foods, and health categories.
Education
Ramniranjan Jhunjhunwala College (Autonomous)
Bachelor of Commerce - BCom, Marketing
2014 — 2017
ICFAI University
Master of Business Administration - MBA, Marketing
ICFAI University
Master of Business Administration - MBA, Marketing
2018 — 2020
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