Yabo Zhang
Assistant Brand Animation Project Manager Armani Beauty @L'Oréal
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WORK HISTORY
Assistant Brand Animation Project Manager Armani Beauty @L'Oréal
Paris, FR
EDUCATION
Queen's University
Bachelor's degree, Languages,Literatures and Cultures
ESSEC Business School
Master's degree, Master in Management
ABOUT YABO ZHANG
Curiosity-driven, culturally adaptable, and passionate about creating meaningful marketing strategies—this is how I approach challenges and opportunities. My journey spans across Canada, China, and France, where I’ve cultivated a deep understanding of global markets and the ability to connect with diverse teams and clients.With hands-on experience in digital marketing, consumer insights, and data analysis, I have successfully contributed to projects ranging from crafting social media strategies to delivering actionable market reports. I thrive on stepping out of my comfort zone, whether it’s mastering new tools, exploring cross-cultural dynamics, or developing innovative solutions. This drive has also led me to earn certifications in Accenture Digital Analytics and LVMH Branding Value and Analytics, alongside achieving a GRE score of 335.Currently pursuing a Master’s degree at ESSEC, I’m eager to channel my analytical mindset, collaborative skills, and creative energy into impactful marketing campaigns that resonate with global audiences. Feel free to reach out if you’re into customer-focused strategies, beauty, luxury, FMCG—or even just to chat about Pilates, your favorite cookies, or pets. I’m always open to meaningful connections and interesting conversations
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