Yaa Stanley
Vice President, eCommerce and Digital Marketing
- Role
- Vice President, Ecommerce and Digital Marketing at Green Thumb Industries (GTI)
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Yaa Stanley
Visionary and innovative digital leader with deep experience scaling revenue engines across DTC, B2B, omnichannel, and marketplace ecosystems. Recognized for blending analytical rigor with creative problem-solving, I translate complex insights into clear strategies that accelerate acquisition, improve conversion, and strengthen retention.
Experience
Vice President, Ecommerce and Digital Marketing
Nov 2021 — Present · Chicago, IL, US
A high-impact leader responsible for the vision and strategy for Green Thumb’s digital presence and online sales growth, working cross-functionally to develop a cohesive, world-class omnichannel experience for customers and patients across all brands.• P&L owner, leading the vision and strategy for GTI\'s digital presence in the cannabis space.• Scaled a team from 3 to 30+ responsible for website experience and operations, SEO, CRM and loyalty, customer and product data management and analytics, digital marketing (SEM, programmatic and native, CTV, affiliate, social), offline marketing, and eCommerce product management. • Hyper-focused on driving customer acquisition, engagement, and retention for the RISE retail brand.
Education
Harvard Business School
MBA
2005 — 2007
Spelman College
Bachelor of Science, Physics
Georgia Institute of Technology
Bachelor of Science, Industrial Engineering
Skills
- Strategy
- E-Commerce
- Retail
- Marketing
- Management
- Cross-Functional Team Leadership
- Merchandising
- Program Management
- Purchasing
- Pricing
- Sales
- Leadership
- Fashion
- Strategic Planning
- Training
- Inventory Management
- Analysis
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