Yaar Khan

About Yaar Khan

At Publicis Media, my proficiency with advanced programmatic technologies shapes the…

Experience

1. Media Performance Associate Manager - Programmatic

   Publicis Media

   Jan 2024 — Present · Hyderabad, IN

   Advanced Programmatic Technologies: Experienced in leveraging DV360, The Trade Desk, and Teads Manager to optimize campaign performance, enhance audience targeting, and achieve measurable ROI through data-driven strategies.YouTube Campaign Expertise: Specialized in designing and optimizing YouTube campaign strategies to maximize reach, engagement, and impact for diverse audiences.Video, CTV, and AI-Driven Marketing: Proficient in planning and executing Video and Connected TV (CTV) campaigns, utilizing advanced audience insights and AI-driven tools to deliver effective results across varied markets.Rich Media and Dynamic Advertising: Skilled in integrating Rich Media formats into digital strategies to boost user engagement and brand storytelling for leading brands like Cadbury and Milka.Audio Advertising Excellence: Competent in programmatic audio planning, using innovative platforms to craft tailored audio campaigns that amplify audience engagement and brand visibility.Analytics and Business Intelligence: Proficient in Power BI and Tableau for data visualization and performance tracking, ensuring actionable insights to optimize marketing efforts.Strategic Partnership Development: Proven ability to establish strong publisher and platform partnerships to enhance campaign performance and visibility across GCC markets.

Education

• HimalayanUniversity

  Bachelor's degree, Physics, Chemistry and Maths

Skills

• Outlook
• Microsoft Office
• Sales
• Public Speaking
• Photoshop
• Microsoft Word
• Team Leadership
• Powerpoint
• English
• Process Improvement
• Research
• Customer Service
• Leadership