Yasmeen Masri ياسمين المصري
Experience Designer Ii @Verizon
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WORK HISTORY
Experience Designer Ii @Verizon
New York, NY, US
Standardizing navigation flows and IA systems across Verizon’s digital and retail ecosystem, enabling 145M+ customers to find what they need quickly and consistently.Leading a cross-channel IA and navigation audit across Verizon’s web, app, and retail platforms to identify inconsistencies in task flow, taxonomy, and hierarchy, informing a unified multi-channel experience strategy.Co-facilitating stakeholder alignment workshops for the global navigation redesign of the Verizon.com.Developing internal tools, templates, and frameworks that enable Verizon design teams to adopt & scale consistent IA practices & guidelines.
ABOUT YASMEEN MASRI ياسمين المصري
Visionary | Systems Thinker | Storyteller & Facilitator I’m an…
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