Rita Liu
Lifecycle & CRM Marketing | Growth Marketing | Influencer & Partnership Marketing
- Role
- Lifecycle Marketing Specialist at Goelite Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rita Liu
Marketing professional with experience across lifecycle, CRM, and growth marketing, as well as partnerships and digital marketing initiatives.My background includes business development, influencer collaborations, SEO initiatives, and email marketing campaigns, allowing me to support both customer acquisition and long-term engagement strategies.Currently focused on lifecycle and CRM marketing, where I work on targeted campaigns, audience segmentation, and customer communications to improve engagement and strengthen customer relationships.I’m particularly interested in data-driven marketing and growth-focused strategies that connect acquisition, engagement, and retention across the customer journey.
Experience
Lifecycle Marketing Specialist
Jan 2026 — Present · NY, US
Support lifecycle and CRM marketing initiatives to improve customer engagement and retention across digital channels• Plan and execute email marketing campaigns, including newsletters, promotional campaigns, and event-related communications• Develop and implement audience segmentation strategies to deliver targeted messaging and improve campaign effectiveness• Collaborate with marketing and cross-functional teams to support growth-focused campaigns and customer engagement initiatives• Monitor campaign performance and engagement metrics to optimize messaging and enhance overall marketing impact
Education
Peking University
summer school, Economics
Macau University of Science and Technology
Bachelor's degree, Business Administration and Management, General
New York University
Master of Science - MS, Management Information Systems and Services
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