Xuechun Tao

Global Social Media Project Manager - Lancôme @L'Oréal

Paris, FR

Social media management: conduct social planning and orchestration of global accounts (IG, TT, YTB)- 70+ campaigns per year across categories of marketing /PR/advocacy/local, conduct insight and data analysis, oversee community management- Content creation: Manage production of various social content for global owned accounts - ambassador and influencer campaigns (Mess with Lancôme season 1 & 2), global events (Absolue les Parfums launch, Longevity cream launch, Génifique Ultimate launch, Idôle House London-Paris-NYC), IMC campaign social content, PR and red carpet content, corporate topic content, Tiktok content factory and in-house content shooting; give guidelines and validation to local contents- Social strategy: assists Head of social for conducting platforms strategies, PR content strategies, IMC social content strategies- Account and platform management: responsible for technical sides of global accounts of different platforms (password management, social amplification boosting, paid media support on business managers), implement and onboard L’Oréal group level social tools (Cerby), content IP rights, internal audit

Fudan University

Bachelor of Arts - BA, French Language and Literature

Sciences Po

Master's degree, Communication, media and creative industries

Université de Montréal

Exchange, French Literature & Film Studies

Central Saint Martins, University of The Arts London

Summer course, Fashion photography