Xuechen Zhang
IMC Master’s Student @ Northwestern | Exploring Brand Strategy, Social Content, CPG Marketing & PM
- Role
- Us Brand Intern at Suntory Global Spirits
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Xuechen Zhang
I scroll like a user, think like a marketer. Whether it’s spotting a niche brand’s first pop-up in SoHo or catching a new TikTok trend before it hits the algorithm, I’ve always had an eye for what’s next. I’m trend-attuned by nature and adaptive by experience - comfortable jumping into new environments, working across teams, and bringing fresh energy to every project I join. With a background in media and marketing, I don\'t just follow trends, I help shape them. I’ve led influencer campaigns, supported engagement events, and helped brands grow by blending storytelling with data. I’m also an active contributor both online and in person. I love connecting dots, elevating ideas, and bringing optimism into everything I do. I’m currently pursuing my Master’s in Integrated Marketing Communications at Northwestern and looking to turn creativity into impact. Let’s make something worth talking about.
Experience
Us Brand Intern
Jun 2025 — Present · Chicago, IL, US
Education
Northwestern University
Master's degree, Integrated Marketing Communications
New York University
Bachelor of Science - BS, Media, Culture, and Communication
2020 — 2024
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