Vu Tran
Manager - Media Business Intelligence @Credera
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WORK HISTORY
Manager - Media Business Intelligence @Credera
DE
Profile SummaryAs a Manager and Project Lead for Media Intelligence, I guide organizations in structuring, analyzing, and visualizing their marketing and business data. I combine strategic consulting, technical expertise, and cross-functional leadership to deliver measurable impact.Analytics & TrackingI oversee the delivery of cross-platform insights spanning Google Ads, DV360, CM360, SA360, TikTok, LinkedIn Ads, The Trade Desk, Amazon DSP, and onsite performance data from GA4. I lead initiatives on conversion tracking strategies (Google Ads) and global pixel integrations (Meta), ensuring robust measurement frameworks. I drive the development of scalable reporting solutions leveraging Athena SQL and AWS (ETL, Glue, data ingestion).Reporting & DashboardsI direct the design and implementation of reporting solutions in Tableau and Looker, manage dashboard projects end-to-end, and ensure the creation of actionable management and campaign reporting for senior stakeholders.Data Strategy & GovernanceI define taxonomies, establish data quality assurance concepts, and provide strategic oversight on AWS architecture projects to strengthen clients’ data foundations.Consulting & Project LeadershipI plan and facilitate workshops, represent projects in client meetings and pitches, coordinate international teams, and take full ownership of project delivery from initiation to implementation.ImpactThrough these initiatives, I enable clients to make stronger data-driven decisions, improve data quality, and sustainably optimize their reporting structures.
EDUCATION
Hochschule der Medien Stuttgart
E-Services
ABOUT VU TRAN
I am a data-driven consultant specializing in media analytics, business intelligence, and cloud-based reporting solutions. With expertise across platforms like GA4, Google Marketing Platform, AWS, Tableau, and Looker, I help organizations transform complex data into actionable insights. My focus: enabling smarter decisions through clear reporting, data quality, and scalable strategies.
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