Xinyu Zhang

General Manager @Uk Offer International Education Limited

London, GB

Lead strategic planning and market expansion across multiple international regions for higher education and UK private school sectors.Manage B2B partnerships, institutional collaborations, and stakeholder relationships to support long-term growth.Oversee end-to-end student recruitment operations, including application processes, enrolment management, and compliance with UKVI requirements.Design and implement comprehensive marketing strategies, including digital campaigns, multimedia content, and brand development.Develop and manage specialized education products, including programs for under-18 students.Build, mentor, and manage high-performing teams, providing training in recruitment strategy, CRM systems, industry knowledge, and student advisory processes.Coordinate cross-functional operations, ensuring alignment between recruitment, marketing, and customer engagement initiatives.Identify and expand into new markets, creating tailored strategies for different regions and student segments.Oversee the planning and execution of customer engagement programs, events, and institutional visits.

Chongqing Technology and Business University

Bachelor's degree, Business English

Queen's University Belfast

Master of Business Administration, MBA