Xinyi Zhao
Business & Data Enthusiast | Marketing | Business Development | Data Analytics | SQL & Python
- Role
- Growth Marketing Manager at Keller Williams Realty, LLC
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Xinyi Zhao
I am a Business Administration and Management, and Apparel, Merchandising, Design…
Experience
Growth Marketing Manager
May 2025 — Present · WA, US
Market Analysis and Data-Driven Strategy Development:Conduct in-depth data analysis on Seattle’s real estate market trends to identify key growth opportunities, leveraging market segmentation, competitive benchmarking, and predictive analytics.Develop data-backed marketing strategies targeting high-conversion buyer personas, with a focus on optimizing messaging for tech professionals and international cash buyers.Campaign Performance Analysis:Analyze campaign performance across digital platforms (YouTube, Zhihu, Xiaohongshu, Douyin) using Google Analytics, Tableau, and proprietary CRM data to track ROI, customer acquisition costs, and engagement metrics.Implement A/B testing and data visualization to identify high-impact content and refine marketing strategies for maximum engagement and lead conversion.Content Strategy Optimization:Utilize data analytics to assess content effectiveness and audience engagement, identifying top-performing topics and content formats for real estate investment, market insights, and property walkthroughs.Develop data-driven content strategies for YouTube and other social platforms to increase visibility among target demographics, integrating SEO and keyword analysis.Performance Reporting and Insights:Design comprehensive reports and dashboards that highlight key performance indicators (KPIs) for marketing campaigns, focusing on data-driven insights to inform decision-making and strategy adjustments.Collaborate with cross-functional teams to translate data insights into actionable marketing plans, ensuring alignment with overall business objectives.
Education
Iowa State University
Fashion Merchandising
Iowa State University
Bachelor's degree, Business Administration and Management, and Apparel, Merchandising, Design
2019 — 2023
Iowa State University
Bachelor's degree, Business Administration and Management, General; Fashion merchandise
Iowa State University
Master's degree, Management Information Systems, General
Iowa State University
Master's degree, Computer/Information Technology Administration and Management
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