Xinyan F.
Product Designer @BMO
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WORK HISTORY
Product Designer @BMO
EDUCATION
Emerson College
Bachelor of Science
University of Toronto
Master of Information
ABOUT XINYAN F.
I’m a product designer who loves turning complex, data-heavy problems into clear, intuitive experiences that drive real business outcomes. My work sits at the intersection of UX, content strategy, and systems thinking.I’ve redesigned SaaS platforms, built design systems, improved conversion and engagement metrics, and led cross-functional teams through research, testing, and roadmap decisions. Whether I’m simplifying technical concepts, shaping multi-touchpoint experiences, or aligning stakeholders around a shared direction, I bring structure, clarity, and measurable impact to every problem space.A few wins I’m proud of:• +138% traffic and +28% paid subscriptions for a SaaS knowledge platform• Built a 20K+ audience through research-driven discovery and UX/content strategy• Design work featured by The Guardian and USA Today• Reduced UI inconsistency by 40% through scalable design-system components• Engagement lifts ranging from 3% → 380% across products and contentI thrive in environments where experimentation is encouraged, research informs decisions, and when cross-functional collaboration isn’t just a process. If you’re working on tools or experiences that need clarity, structure, or a more human-centered approach to complex information, I’d love to connect.
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