Xin Xu
- Role
- Data Scientist, Marketing Analytics at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Data Scientist, Marketing Analytics
Feb 2021 — Present
o Brand Measurement • Brand Campaign Measurement (Geo Testing; Causal Inference) • Brand Health Measurement (connecting long-term brand equity with short-term business metrics) o Capital Allocation • Customer LTV (Life Time Value) analysis • LTV forecasting (Prophet model) • Marketing Attribution
Skills
- Prezi
- Public Speaking
- Search Engine Marketing (Sem)
- Management
- Final Cut Pro
- Marketing Strategy
- Search Engine Optimization (SEO)
- Project Management
- Analytics
- Data Analysis
- SEO
- Merlin
- Google Adwords
- Social Media Marketing
- Alteryx
- Css
- Research
- Photoshop
- Social Media
- Microsoft Word
- Strategic Planning
- Data Analytics
- Sql
- Marketing
- Presentations
- Sales
- Online Marketing
- Customer Service
- Analytical Skills
- Microsoft Office
- Adobe Photoshop
- Stata
- Teaching
- Business Analysis
- Education
- Python
- R
- Teamwork
- Powerpoint
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